I took a call from a self-professed “Nerd” today. Their question was simple, but it stopped me in my tracks: “Why are you still calling it Shou Sugi Ban ? You know it’s actually called Yakisugi , right?” That one question turned into a great conversation—one that gave me pause. Charred wood planks showcasing the Yakisugi technique Sure, I already knew that Yakisugi  is the traditional Japanese term for the process we use: an age-old technique that preserves wood by charring i

Addressing the Durability of Shou Sugi Ban One of the most frequently asked questions that I receive about Shou Sugi Ban is its durability. Homeowners and builders alike are eager to understand how this ancient technique stands up to the test of time, especially in the face of modern weather conditions and environmental challenges. The allure of a beautiful, long-lasting exterior is undeniable, and Shou Sugi Ban promises to deliver on both aesthetics and resilience. Shou Sugi